Change management requires substantial resources, dedication, and persistence. They cannot simply be put on executives’ “to do” list. The line organization should be supported with systematic planning and a programmatic organization. These measures require investment and there are calculated trade-offs required. Yet if organizations neglect to take these steps, their digital investments will fail to yield a payoff, and competitors and incumbents continue to siphon away customers, and start to extend their competitive advantages at accelerating rates.